I've given some thought to my response to PW's article on Author Solutions ("Change Maker: Kevin Weiss" 12/ 21/09,) and its misuse of the word "self-publishing" to describe the subsidy press.
Publisher's Weekly is a trade magazine aimed at publishers and bookstores. It is not in business to serve small independent publishers, self-publishers or authors.
That said, the book publishing industry is hurting. (As are all publishers. Last year, Publisher's Weekly laid off employees including their editor-in-chief, Sara Nelson.)
Enter the subsidy publishers...they are kicking butt. Now Harlequin joined forces with Author Solutions and many of the traditional publishers are following.
Since the subsidies have already hijacked the self-publishing term, PW is going to run with it. It sounds better than "subsidy" or "vanity" and what do they care? They are reporting on the sector that is making money and that can potentially save traditional publishers.
Think about it--instead of publishers risking their money on authors, they charge them to provide services and a product. If the book actually sells, even better!
Who wants to guess when we hit 1 million books published in a year?